Standard and Custom Events

There are a few advantages using pre-defined event categories when you send events with the SDK or API. The pre-defined "Event Categories" are called Standard Event Categories, and events using these categories are called Standard Events. Events using any other event categories are called Custom Events.

Standard Event Category

It is convention for "Standard Event Categories" to start with airbridge..

Standard Event Category	Display Name	Description
airbridge.ecommerce.home.viewed	Home Screen	Viewed home screen
airbridge.ecommerce.productList.viewed	Product Catalog	Viewed product list
airbridge.ecommerce.searchResults.viewed	Search Results	Viewed search results
airbridge.ecommerce.product.viewed	Product View	Viewed product details
airbridge.ecommerce.product.addedToCart	Add To Cart	Added to cart
airbridge.ecommerce.order.completed	Order Complete	Order complete
airbridge.ecommerce.order.canceled	Order Cancel	Completed order has been cancelled
airbridge.user.signup	Sign-up	User sign-up
airbridge.user.signin	Sign-in	User login
airbridge.user.signout	Sign-out	User logout
airbridge.adImpression	Ad Impression	Ad exposed
airbridge.subscribe	Subscribe	Subscribe
airbridge.unsubscribe	Unsubscribe	Unsubscribe
airbridge.schedule	Schedule	Schedule an event
airbridge.unlockAchievement	Unlock Achievement	Unlock achievement
airbridge.adClick	Ad Click	Ad clicked
airbridge.addToWishlist	Add to Wishlist	Add to wishlist
airbridge.share	Share	Share
airbridge.completeTutorial	Complete Tutorial	Tutorial complete
airbridge.achieveLevel	Achieve Level	Level achieved
airbridge.addPaymentInfo	Add Payment Info	Add payment info
airbridge.initiateCheckout	Initiate Checkout	Initiate checkout
airbridge.spendCredits	Spend Credits	Spend credits
airbridge.startTrial	Start Trial	Start trial
airbridge.rate	Rate	Rate (as in score)

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Semantic Attributes for Standard Event Category

There are "Semantic Attributes" recommended for each "Standard Event Category". Please refer to Airbridge Semantic Attributes when sending events.

Advantages for using Standard Events

Below are the advantages when using "Standard Event Categories".

1. Metrics for each event category is provided in "Actuals Report" (e.g. metrics -> Add to Cart, Order complete)
2. Values from each event are calculated (e.g. Revenue)
3. Data for new features and report releases are based on "Standard Events". "Custom Events" may not be supported and will take some time if it eventually does. (e.g. "Revenue" for "Active Users" only reflects the standard "Order Complete" event, purchase events in "Touchpoint Analysis" only reflects the standard "Order Complete" event)
4. Event categories are automatically mapped when sending postbacks to media or third party solutions.

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Standard Events that are collected automatically by the SDK

Events such as "Install (App)" and "Open (App)" are automatically collected events by the SDK. Please refer to Event Category for more automatically collected events.