Channel and Campaign Parameters

Airbridge classifies touchpoints through channel and campaign parameters.

Parameters used to classify Touchpoints

Channel Types

Airbridge classifies channels into four main types.

Channel Type	Description	Channel Examples
Integrated Channel	Channels that are integrated with Airbridge. The tracking link dynamically receives campaign parameters (e.g. Campaign ID, searched keyword) and postbacks are sent if the channel is utilized. Please refer to this sheet for our list of integrated channels.	facebook.business google.adwords naver.searchad moloco
Custom Channel	A customized channel created and operated by a marketer	facebook email
Owned Channel	A channel that the advertiser owns (e.g. Advertiser's website with the web SDK installed). Less contribution will be credited than integrated and custom channels.	airbridge.websdk
Unattributed	No definitive inflow path	unattributed

Campaign Parameters

Name	Parameter	Description
Campaign	campaign	Campaign value configured by the marketer or media
Campaign ID	campaign_id	Campaign ID configured by the marketer or media
Ad Group	ad_group	Ad group configured by the marketer or media
Ad Group ID	ad_group_id	Ad group ID configured by the marketer or media
Ad Creative	ad_creative	Ad creative configured by the marketer or media
Ad Creative ID	ad_creative_id	Ad creative ID configured by the marketer or media
Content	content	Contents configured by the marketer or media
Term	term	Keyword configured by the marketer or media
Term ID	term_id	Keyword ID configured by the marketer or media
Sub Publisher	medium (sub_id)	Submedia configured by the marketer or media
SubSub Publisher 1	sub_id_1	Sub sub publisher 1 configured by the marketer or media
SubSub Publisher 2	sub_id_2	Sub sub publisher 2 configured by the marketer or media
SubSub Publisher 3	sub_id_3	Sub sub publisher 3 configured by the marketer or media

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Campaign Parameter Limitations

• The following characters are permitted: lowercase, uppercase, _, -, numbers
• Maximum length: 256 characters